Women Own The Holidays!
This week we're gonna get serious and deal with one of life's greatest mysteries - why are almost all of the gift giving holidays slanted towards women?
I know, I know, this is gonna arouse a little controversy, especially from some of you women out there. And ladies, please don't take this the wrong way - I still love ya'll as much as ever, but I have to tell it like it is. Bottom line, gift giving holidays are geared towards women receiving the majority of the gifts. It's as simple as that.
Ya'll should know me well enough by now to know that I'm not going to say something like that without being able to back it up. It's my responsibility as a serious journalist to support my statements with facts. So, in that spirit, here's a list of the six major gift giving holidays along with where all those gifts seem to be going:
1. Valentine's Day - Is there any couple alive who can honestly say on Valentine's Day that more money was spent on the man than the woman? If there's a couple like that out there, please write me, cause your story would make a full length column in and of itself. We all know, just by what is put on sale on Valentine's Day, that this holiday is slanted towards women. If you don't believe me, kindly tell me many men out there are longing for gifts like flowers, balloons, heart shaped boxes of candy, or edible underwear? Hmmm?
$$$ Advantage: Women.
2. Anniversaries - This is a slam dunk for women. Anniversaries exist solely to pay homage to the female in the relationship. Most times, she gets expensive jewelry, nice clothing items, trips, cars, etc., etc. What does the man typically receive? Usually either a mailbox, some work clothes, or a gift certificate to a store that doesn't exactly sell male oriented items (Victoria's Secret, for example). In fact, to no man's surprise, this certificate usually ends up being redeemed for items that benefit the woman.
$$$ Advantage: Women.
3. Mother's Day - I can't knock this one at all, but obviously the gifts all go to women on this day. In fact, any man worth his britches loves his mama and should be glad to pony up big on this holiday. I know I wish I could.
$$$ Advantage: Women.
4. Christmas - If Christmas was any more oriented towards women, Santa would physically resemble Martha Stewart. But, don't take my word for it, research it yourself - visit a Sears one day, walk through the store, and tell me if at least two-thirds of the items in there aren't oriented towards women? I think that's why Sears is still hanging on in the retail world. If you want to see what happens when a store tries offering a more gender balanced mix of products, visit a JCPenney's (while you still can). They're learning the hard way what it means to not openly cater to women.
$$$ Advantage: Women.
5. Easter - When I was a boy growing up, I got lots of Easter candy each year, so I'll admit that food wise the holiday is a break even between boys and girls. However, what slants this one towards women are the clothes. Have you ever seen a young woman on Easter without a new dress and accompanying accessories? As for us guys, I can remember some years just being handed a new tie if I could still fit into my previous year's stuff.
$$$ Advantage: Women.
6. Father's Day - This is the only holiday where men rake in most of the loot. But, most wives, recognizing that, purchase gifts for their honey that ultimately end up benefiting them - stuff like gutter cleaners, new paint brushes, woodworking equipment, and the like. And guess what - all those things end up producing goods or services that ultimately benefit the woman.
$$$ Advantage: Debatable.
And there you have it - clear, non-biased proof that most gift giving holidays favor the woman. I guess this is to be expected, and is just as nature intended. I'd like to discuss this topic even more, but, I have to finish up this column right now. The upstairs bathtub is clogged, and this'll be the first chance I've had to use that new super strength plunger I received this past Christmas. And guess who gave it to me?
Ed's latest book, "Rough As A Cob," can be ordered by calling River City Publishing toll-free at: 877-408-7078. He's also a popular after dinner speaker, and his column runs in a number of Southeastern publications. You can contact him via email at: ed3@ed-williams.com, or through his web site address at: www.ed-williams.com.
Expressions of Devotion: Buying Engagement Rings, Wedding Rings and Wedding Bands Online
Antigone Arthur
Ritual symbolism abounds in everything we do; this is particularly the case when an individual commits their love and devotion to another and offers a promise of marriage. The custom of offering and exchanging engagement rings and wedding bands is a time honored tradition rich in symbolism and meaning that has been carried on for centuries.
As time has changed so have consumer traditions and buying patterns. The rich tradition of exchanging vows as a symbol of love and devotion is still a traditional time honored ritual practiced in many cultures. Certain aspects of engagement and marriage have changed with time however. Whereas in times of old a couple might take several outings together in search of the perfect engagement rings or wedding bands, in modern times more and more couples are buying engagement rings, wedding rings and wedding bands online. Thanks to the internet and the resulting access to a global marketplace, couples are realizing they have more options available to them all from the comforts of their living room. Some couples are even going to the extreme, not only buying engagement rings, wedding rings and wedding bands online, but also purchasing wedding gowns, flowers and even participating in virtual marriages.
How have these changes come about? What can today's modern couple expect when planning a walk down the aisle?
The Engagement Ring
The practice of a groom offering his bride to be an engagement ring as a promise of love and affection began nearly 2 centuries ago in the United States; many associate the giving of engagement rings with a need to express implied commitment and understanding forever. The term "A Diamond is Forever" was in fact used as a means of reinforcing the notion that an engagement ring is a commitment from one fiancé to another to live a life together in marital harmony forever. The phrase is also a popular advertising catch phrase that reinforces the notion that love and devotion are part of everyday symbolisms that require an outlet for expression.
The use of engagement rings as a token of love and affection is a norm that instilled in the hearts and minds of most people, in part due to heavy marketing and advertising from diamond ring and other jewelry manufacturers, and in part based on the needs of mankind to project symbolism into everyday living.
Wedding Rings
Once a couple has decided to walk down the aisle together, the next step is often purchasing wedding rings together. Because there are so many different kinds to choose from, it helps to know what distinguishes one wedding band from another. There are several tips that you can follow to ensure that you purchase wedding bands that suit your individual preferences and budget.
First and foremost consumers should keep in mind that it certainly pays to do their homework. The best advice for wedding ring shoppers is patience. Couples should take the time to shop around and look at several different wedding bands, and have in mind an idea of what exactly they are looking for. Far too often customers compromise because they feel they can't find exactly what they are looking for; chances are you can find what you are looking for at a reasonable price, if you give yourself plenty of time to research wedding rings thoroughly before purchasing.
An article in Today's Summer Bride in Summer of 1989 suggested that consumers be patient and shop wisely, but also have faith that they will find what they are looking for. The article was referring to purchase of a wedding gown, but buying wedding rings follows the same logic. You probably didn't bump into your partner overnight, and likewise you should expect it to take some time to find the perfect wedding rings as symbols of your love and devotion to one another.
Marriage represents a commitment and shared love between two people. Wedding ceremonies are often shrouded in symbolism, among the most significant of which is the exchange of wedding rings between husband and wife.
Buying Engagement Rings, Wedding Rings and Wedding Bands Online
Society is ever changing, and with the advent of technology and access to a global marketplace, more and more consumers are buying engagement rings, wedding rings and wedding bands online rather than shopping for these ritual symbols of devotion in a traditional store. Buying online affords consumers the luxury of perusing the widest selection of rings available from the convenience of their home.
Some people have infused the process of buying engagement rings, wedding rings and wedding bands online with romanticism. New rituals and traditions are being built in the face of modern technology. In fact, some couples are planning entire wedding ceremonies through their computers. A virtual ceremony can be broadcast to friends and family members the world over!
What advice can we offer the couple interested in shopping for wedding accessories online? Here are some suggestions for a successful venture:
- Keep an open mind. Know what type of engagement rings (diamond, gemstone, bands) or wedding rings you are looking for, but consider looking at many different varieties. You may change your mind about what type of ring best symbolizes your relationship and love.
- Make shopping online romantic! Place some candles around the computer, turn on your song and have some wine! Buying engagement rings, wedding rings and wedding bands online can be just as fun and exciting as buying them in person... and even more fun when you create a loving and warm atmosphere.
- Be prepared to spend a fair amount of time perusing different styles and makes. There are an incredible variety of engagement rings and wedding bands available: titanium, platinum, white gold, traditional gold, silver, gemstone, diamond... the list goes on and on. Once you have reviewed a fair number of styles be sure to compile a list of your favorites to narrow down your search.
- Know your size! Nothing is more obnoxious than having to have a ring re-sized before you wear it. There are several websites that offer jewelry sizing online. Typically women wear between a size 5-9 and men between sizes 8-12. The average for men: a 10; the average for women: a 7.
A Symbol of Your Love and Devotion
Ritual symbols such as the exchange of engagement rings and wedding rings are time honored traditions that will likely continue through the next two centuries. Though the manner in which people shop and commit themselves to one another is changing, the time honored tradition of exchanging vows and bands as a symbol of love and devotion will not likely change in the near future.
Take advantage of modern technology, and consider buying engagement rings, wedding rings and wedding bands online. You'd be surprised the variety available, and pleasantly surprised by how exciting it can be shopping from the comforts of your living room, office, or bedroom...
Antigone Arthur is an award-winning author and freelance writer providing consumer information on such topics as wedding rings, engagement ring design and diamond wedding rings.
